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  Performance Marketing Agency for Beginners  Identifying effective marketing strategies is essential to growing your business. They help you tap and connect with your target audience,   build brand recognition, premise branding, and influence consumer behavior. It’s like a roadmap that guides business owners to achieve their goals and grow their business.   Performance marketing agencies  take care of your brand’s growth and ROI. This makes it very crucial for brands to hire an agency with strategic plans adhering to the timeline. Brands are required to get a step ahead in this ever-evolving market with scalable plans which convert leads into customers and customers into an advocate. What is Performance Marketing?   As the name suggests, it is a type of marketing that is completely based on performance.  Performance marketing is a kind of online marketing where brands pay for target-oriented digital services such as a click, sale, or lead. Leads,...

  What is Google PPC in Performance Marketing?  PPC stands for pay-per-click advertising, it’s a system that lets you advertise on Google, and gets your message out to a vast audience of people searching for services, products, or information that you can provide. Google PPC is widely used all across the advertising world. It’s a scalable, efficient, and cost-effective way to raise brand awareness and builds branding, brings qualified traffic to your site, boosting sales and other conversions . Benefits of PPC in Performance Marketing There are many gripping advantages of Google PPC in online advertising. Nowadays when digital is the scape boat of the business world, missing PPC would be like losing a fortune.   Here are 7 key benefits of PPC advertising in a  Performance Marketing Agency :  Measurable and Trackable Results Tools like Google ads and Google Analytics bring high-level performance details which include clicks, conversions, and impressions base...