What is Google PPC in Performance Marketing?
PPC stands for pay-per-click advertising, it’s a system that lets you advertise on Google, and gets your message out to a vast audience of people searching for services, products, or information that you can provide.
Google PPC is widely used all across the advertising world. It’s a scalable, efficient, and cost-effective way to raise brand awareness and builds branding, brings qualified traffic to your site, boosting sales and other conversions.
Benefits of PPC in Performance Marketing
There are many gripping advantages of Google PPC in online advertising. Nowadays when digital is the scape boat of the business world, missing PPC would be like losing a fortune.
Here are 7 key benefits of PPC advertising in a Performance Marketing Agency:
Measurable and Trackable Results
Tools like Google ads and Google Analytics bring high-level performance details which include clicks, conversions, and impressions based on your business goals.
You can measure the kind of traffic and results you are getting for your budget and track the ROI map. You can check your expenditure and outcome about your end goals, by sending your PPC traffic to dedicated landing pages and tracking it to conversions using Google Analytics. No other platform can derive sales like that.
Effective consumer database
You can use conversion, clicks, and impressions data for each keyword to design SEO and content marketing strategies. Tools such as keywords planner and display planner can be used to find the location of Ad sets’ TG.
Adding to the above, third-party tools can be used for cross-reference to build your action plan and to estimate your market share. Along with this, PPC also offers manual search which lets you see what results in your customers are getting.
Offers quick entry.
When compared to other channels like email and organic social, you have the advantage of targeting people outside of those who are already aware of your brand.
You aren’t limited to your existing followers or customer lists.PPC lets you quickly cast a wide net to find new prospects and customers.
Plus, most of the work is done within the PPC advertising platform – from the research to campaign build-out, to writing ads. You can get up and running quickly with minimal involvement of your development teams, aside from help setting up conversion tracking and any desired landing pages.
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They give you a charge
PPC marketing gives you control over a wide range of options for reaching potential customers. This begins with the placements or keywords you choose to target and restrictive applications with filters. Google Ads’ auction and the algorithm involved decides your ad positioning and ad spends in comparison to your competitors.
The alliance between your ad copies, keywords, and landing pages can benefit or harm you. But you always have the leverage of making quick edits and optimizing while your ads are still running. You can run quick tests and analyze what’s working for you, and what’s not.
Intera channel-friendly
Google ads is a platform where it can quickly turn attention to the content. It’s a time where content marketing is at its peak and organic social appearance does speak your branding capabilities.
Google ads platform has the potential to drive eyeballs at your other platforms which brings you over all reach and traffic.
Performance data of conversion, leads, and impressions provide a handful of directions for SEO strategy.
SEO keywords and PPC works in collaboration as they often cater same audiences.
Google ads keep visitors engaged regardless of how they landed on your page and offer the remarketing ad sets for them once they have left the page.
This process of tracking and engaging with audiences involves the union of various channels.
Handful of Targetting options
Google ads provide you with incredible targeting filters for you to set up your campaign for the right target audiences.
They are generally based on psychographics and demographics. They include their buying behaviour, personality and interests in psychographics. In demographics, they include options such as age, gender, marital status, household income, etc.
You can mark your options according to your brand’s goals and budget. Similarly, you set a campaign timeline with relevant descriptions.
The better you target, the better campaign is likely to perform. Better targeting helps you holding better impressions and reach.
The results benchmark varies from goal to goal, some can be targetted for sales generation campaigns while some can be targetted for brand consideration.
Summary
PPC advertising has proven to be the most cost-effective, transparent, scalable and manageable medium in the marketing and advertising industry.
Its practical and convenient tools let you take the optimum advantage of digital media for your sales and branding purposes.
It allows you to run the test campaigns with a limited budget, hence the risk involved is minimal. Moreover, it’s a win-win situation for brands as anyway campaigns curate you some insightful consumer data which enough to set targets and strategies for your upcoming campaigns.
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