What is Google PPC in Performance Marketing? PPC stands for pay-per-click advertising, it’s a system that lets you advertise on Google, and gets your message out to a vast audience of people searching for services, products, or information that you can provide. Google PPC is widely used all across the advertising world. It’s a scalable, efficient, and cost-effective way to raise brand awareness and builds branding, brings qualified traffic to your site, boosting sales and other conversions . Benefits of PPC in Performance Marketing There are many gripping advantages of Google PPC in online advertising. Nowadays when digital is the scape boat of the business world, missing PPC would be like losing a fortune. Here are 7 key benefits of PPC advertising in a Performance Marketing Agency : Measurable and Trackable Results Tools like Google ads and Google Analytics bring high-level performance details which include clicks, conversions, and impressions base...